KC Hill
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Craig Hill
Oracle of DelphiThe Buying Itch
September 28th 2006 17:01
As they say, beauty is in the eye of the beholder. There are some gadgets that are universally appealing, while others can only be loved by the design engineers themselves. In a perverse way, we should be thankful that our shopping spree is limited by our budget, else we might have to purchase our neighbor's house to store all the gadgets and gizmos that we want but never need. Since there is only enough money to make a couple of purchases or so, our rational mind begins a battle with our desire. Tons of questions start to swim around our heads - is it ok for me to take an overdraft from my bank account to acquire the latest plasma display? What about that lovely blender, I am sure that my wife would absolutely love it!
Ultimately, it is not the cost of the device that matters. What matters is the decision and stand that you made in the face of temptation. Did you manage to stand your ground and walk away with that empty yet satisfied feeling, or did you cave in and walked out of a store grinning from ear to ear with your latest purchase? Buying gadgets is not a bad thing at all, after all, everybody needs to earn a living, and you've got to reward yourself once in a while. But what happens when you are tempted with a few of the same gadget?
The other question that you have to ask yourself is this - since I am so in love with this device which I have recently purchased, will I be first in line to pick up a colored variant of it? Such a dilemma, I believe, is especially apparent when it comes to owners of handheld consoles. Just take a look at Nintendo's marketing machine as they roll out color after color of consoles, and yet the same rabid fanbase keeps on lapping it out like a heroin addict. You don't see the same phenomenon spreading across the rest of the gadget world - nobody in his or her right mind would purchase the very same digital camera in 3 different colors, but the said person could probably pick up the Final Fantasy III Special Edition Nintendo DS Lite along with the original crystal white version despite sharing the same internal hardware. It is a strange, strange world which we are living in these days.
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