KC Hill
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Craig HillSamsung x Emporio Armani Mobile
September 25th 2008 05:15
Samsung has teamed up once again with renowned fashion designer Giorgio Armani to deliver a new "Night Effect" mobile targetted at the young consumers with active and fashionable lifestyles.
Cool or tacky, depending on your point of view, the minimalistic looking phone is transformed at night when a LED light on the side lights up in red, green or blue colour every time the user is called, or makes a call - thus its "Night Effect" name.
The signature illuminating LED around the edge was inspired by the famed designer's trips to Tokyo, Japan to open a new ten-storey Armani concept store which is lit-up on the outside with decorative neon lights in the shape of bamboo leaves.
The Armani Night Effect supports quad-band GSM and HSDPA in a design that features a slim waistline and brushed metal front with a 2.2" OLED display. Other features include a 3.2 megapixel camera (autofocus only), Bluetooth, FM radio and expandable memory via a microSD card slot.
Armani branding is all over the new handset with "Emporio Armani" just underneath the screen, illuminated on the side and the famous eagle "GA" logo on the back - great if you're a brand fan or just simply over the top if you're not.
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