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Gear Lover - September 2008

PNY USB drive pre-loaded with Ghostbusters movie

September 5th 2008 00:45
PNY USB 2GB Ghostbusters


When the marketing gurus at PNY sat down to discuss how they would market their latest 2GB USB drive, a lot of barnstorming and head scratching was involved. How would I know? Well, come on, how else would they come up with the ingenious idea of pre-loading a USB drive with the Ghostbusters movie?


Beats me why they chose Ghostbusters but in a market saturated with thumb drives that are only differentiated by looks, this Ghostbusters pre-loaded PNY 2GB USB drive sticks out like the proverbial dog's bollocks.

Managing Director for Sony Pictures Home Entertainment in the UK, Andy Armstrong said: "Sony Pictures Home Entertainment is delighted to partner with PNY to offer the first full length movie preloaded on a USB flash drive and ready to play on your PC/Laptop. We are committed to giving the consumer more choice in how to experience their movies either at home or on the go."

Sweet.

However, there's no word yet on the price of the USB drive or what format the movie is in. If it's similarly priced to the regular USBs out there, expect this to fly off the shelves. [crunchgear.com]



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Posted By: Arnold - Category: Gadgets
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1 Comments. [ Add A Comment ]

Comment by TimmyH

September 5th 2008 19:01


Tech News
Can you HACK it?
Genyration
This will become more common when marketing to Generation Y

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