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Gear Lover - by Craig Hill

The Pogo Arrives

Polaroid Pogo Printer
The Palm size Printer


Polaroid, the company responsible for mass producing instamatic cameras back in the day is hoping to launch a new tech revolution with its latest consumer item. Released today (July 4th) the Pogo hand held portable printer is looking to replicate the instant gratification that Polaroids original all in one photo development system had.

USB and Bluetooth compatible the Pogo, prints borderless 2 inch by 3 inch images straight from your digital camera, mobile phone or any other new age photographic devices. Compact and portable, the unit is around the size of a deck of playing cards.

Polaroid Pogo Printer
The Pogo at work


Using ZINK technology (zero ink printing) the crystalized paper inside colourises when exposed to heat. From the official Polaroid Pogo site:
“The patented ZINK Paper is an advanced composite material with embedded yellow, magenta and cyan dye crystals, activated with 200 million heat pulses, in 30 seconds, in a single pass. With 100 billion crystals in a 2x3" print, the paper is 100% inkless. A ZINK-enabled printer uses heat to activate and colorize these crystals. Because there is no ink, every ZINK-enabled device has the unique benefits of being small, simple, elegant, and eco-friendly.”

Stephen Smith, the company's UK managing director, said: "There's nothing on the market quite like it. The technology is brand new. Everywhere I go people go "wow" when they see it…We reckon it'll be just as successful as any of our previous launches."

Polaroid Pogo Printer specs
A closer look


If like me the majority of images you capture on digital devices end up on your PC but seldom in hard copy, this invention aims to change all that. Costing around $150 US the paper for the machine is $10US for 30 sheets.

Here are the specs from the official Polaroid Pogo Site:
2” x 3” borderless, sticky-back prints
Bluetooth, PictBridge compatible
Smudge-proof, water-resistant, tear-proof photos
Fade-resistant, long-lasting images
No waste – no ink cartridges
Prints in about 60 seconds
Rechargeable lithium-ion battery


How it Works - The Polaroid Pogo

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