"The new ads format is designed to ensure users find the information they are looking for and enable advertisers to reach potential customers with the right information," Google India sales head Praveen Sharma said in a statement here.
As a standalone format designed to put video ads front and centre, the search target is automated.
"The format is launched with STAR TV campaign built around its new channel Life Ok. The media and entertainment category search volumes have shown phenomenal growth. In the last two years, the query volumes have grown at 125 percent year-on-year," Sharma said.
The format will also enable media firms to capture the traffic on search and leverage it to create familiarity of the content.